Our Story

PLASTIC SMOKE is an independent streetwear label founded by Tishaun Dawson, a creative director whose work spans music, 3D design, and science fiction writing. For Dawson, clothing has always been about continuity; garments that move across environments without forcing you to fracture into different versions of yourself… a single uniform that carries you through a ride, a meeting, and out into the night.

Having lived in New York, Paris, and Los Angeles, Dawson’s early experiments with surface treatments, industrial palettes, and weathered textures evolved into a catalog designed to exist outside the churn of seasonal fashion. Each piece is produced individually, printed across the full surface to create intentional variations in tone, fade, and texture. No two are alike, and the more you wear them, the better they get.

Though the product is real, the brand operates inside a fictional world. A near future where the planet’s resources are sold to the highest bidder. Where culture is ground into content. Where class rules everything around me. Where war never ends because peace isn’t profitable.

That future didn’t sneak up on us. We left the light on and held the door open for it. We held it open with every convenience we refused to give up. We held it open with every algorithm we gave our attention to. With every cheap thing we bought knowing someone somewhere paid the real price.

Sure. We protest in posts. We recycle one bottle, but we order twelve more. We say we’re scared of where this is going while we get in the car and willingly drive closer to it every single day.

At the center of that world is C/UTCH (pronounced Clutch), a rendered machine programmed with a single directive: keep the brand alive.

He doesn’t hope for us. He doesn’t mourn us. He watches. He records our worship of power and convenience, our fear of irrelevance, our need to belong to something even as we dismantle everything worth belonging to.

The graphics are not aesthetic gestures. They are his observations. Reflections of where humanity has been and the wreckage it is building with its own hands, willingly, on schedule, and according to preference.